Karen Mauk - Make Marketing Tools Resources

Awareness

These marketing tools map to the Awareness stage in the customer journey.

Brand Experience

• 5 Reasons why Brand Differentiation Is Your Biggest Competitive Advantage

• 16 Questions to Ask before Beginning a Brand Redesign Project

• Branding Questionnaire: 12 Questions to Ask + Form Templates

• Celebrate Diversity with Inclusive Language

• Getting Started with BIMI

• Great Startups Deserve Great Brands: Build a Strong Foundation by Avoiding These Mistakes

• How to Build Brand Consistency

• Send & Deliver a More Human Marketing Experience

• Three Moves Every Startup Founder Must Make to Build a Brand That Matters

• Tone Knob

• Tone of Voice: Workbook for Brands

• Unspam Your Brand

• What’s The big ideaL?

Content Strategy

• Content Marketing Planning Templates

• Content Strategy Crash Course

• Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Content Strategy

• How to Select a Headless CMS: Buyer's Guide & RFP Template

• Hybrid Collaboration

• The Key Elements for Building a Content Strategy

• Mind Maps: An Essential Field Guide

• An Online Whiteboarding Handbook for Marketing Professionals

• Opportunity Is Calling. Answer It with Content.

• Wireframing: An Essential Field Guide

Data-Driven Storytelling

• Data Storytelling: The Essential Data Science Skill Everyone Needs

• An Introduction to Data Visualization for Marketers

• Nodes of Design Podcast #75: Editorial Design by Kieron Lewis

• Orange Data Mining

• Resonate

• Storytelling with Data

• What Your Marketing Needs Is a Bad Guy

Event Strategy

• The Complete Guide to Webinars

• Scaling Your Virtual and Hybrid Events Strategy

Guest Blogging

• How to Submit a Guest Post for a Blog (with Templates)

• What Is Guest Posting & 5 Ways to Guest Post

Consideration

These marketing tools map to the Consideration stage in the customer journey.

Buyer Intent Marketing

• The Definitive Guide to Buyer Intent Data

• Unlock the 10 Secrets of Buyer Intent Marketing

Competitive Strategy

• 10 Competitive Analysis Templates

• AI for CMOs: The Real-World Playbook for Digital Transformation

• Avoid the Parity Trap: Differentiating Your Solutions in Highly Competitive Categories

• Collaborate with Your Competitors—and Win

• A Modern Guide to Brand & Industry Tracking

Influencing Buyer Behavior

• Decoded: The Science behind Why We Buy

• How to Write Great Headlines That Keep Readers Engaged

• Influence Maps—the Best Marketing Framework You’ve Never Heard Of

• The Science of First Impressions for Virtual Presenters

• Understanding Jobs to Be Done for Web Design

• What if Performance Advertising Is Just an Analytics Scam?

• Why Return: Using Behavioral Research to Win Back Lost Customers

Search Engine Optimization

• The Beginner's Guide to Link Building: What Is Link Building in SEO?

• Google Autocomplete: More than a Free Keyword Research Tool

• How to Create a Keyword Strategy for a New, Innovative Product

• Mini-Volume Keywords: Why Targeting Small Search Volumes Makes Sense

• Multilingual SEO & Content Marketing: A Practical Guide to Extending Your Marketing Reach into Other Languages

• Natural Link Building 101

• Pain-Point SEO: How to Produce SEO Content That Drives Conversions

• SEO 101: A Step-by-Step Guide to SEO for Content Marketers

• The SEO Content Creation Process: A How-to Guide

• SEO Copywriting 101: A Guide on How to Write SEO Content for Marketers

• There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

• Underdog SEO: How to Beat Your Competition at Search

• What Is Link Building? A Beginner's Guide

• Why Entity-Based SEO Is a New Way of Thinking about Optimization

Conversion

These marketing tools map to the Conversion stage in the customer journey.

Attribution Modeling

• Content Marketing Attribution: How to Measure Content Performance

• Content Measurement Maturity Model Whitepaper

• The Definitive Guide to Marketing Attribution Models

• An In-Depth Look at Attribution Modeling in Digital Marketing

• Provable Marketing Attribution Is a Boondoggle; Trust Your Gut Instead

Conversion-Centered Content Marketing

• A B2B Content Marketing Strategy Designed to Generate Leads & Sales

• Building a Better Content Brief with Tech

• Everything Is Marketing Podcast #17: Customer Research, Content Marketing, & Buyer Psychology

• How to Do B2B Content Marketing without Domain Expertise

• How to Drive Traffic with Content Amplification

• SaaS Content Writing: How to Write Content That Gets Leads & Signups

• Using Content in Your Cadence: A Field-Tested Approach for Winning More Meetings

• What Is Growth Marketing?

• Who Will Amplify This? And Why?

Conversion-Centered Design

• The 7 Principles of Conversion-Centered Design

• Design for Value: What Is Conversion Optimization & Why Should You Care?

Email Marketing

• 6 Video Email Examples You'll Want to Steal

• Email Campaign Planning Template

• The Email Personalization Handbook: Tips, Tools, and Examples

• Foundations of Email Design

• Foundations of Email Privacy

• Guide to Live Polls and Social Proof in Emails

• How to Recover from Email Marketing Mistakes

• The Ultimate Guide to Dark Mode for Email Marketers

• The Ultimate Guide to Email Deliverability

Full-Funnel Strategy

• The B2B Marketing & Sales Orchestration Playbook

• The Complete Data Enrichment Survival Guide

• How to Build a Scalable Strategy for Data Enrichment

• It’s Time to Close the Sales Execution Gap: Building the Case for Change

• Marketing Plays to Fill Your Pipeline

• Precision Demand Generation: Create Meaningful Connections with Your Buyer

• Ready for Growth: The State of Digital Maturity in B2B Marketing

• The Rise of Precision Demand Marketing

• The Tree of Orchestration Plays

• Why First-Party Data Is Critical for Your Marketing Strategy

Landing Page Design

• 13 Tips to Write Persuasive Landing Page Copy That Converts

• How to Create Landing Page Variants & Optimize with AI

• Unbounce Guide to Landing Page Copywriting

Site Search Optimization

• 5 Ways Site Search Supports Content Marketing

• AnswerThePublic

• Site Search 101

• Site Search Buyer's Guide

Engagement

These marketing tools map to the Engagement stage in the customer journey.

Conversational Marketing

• The Complete Guide to Conversational Marketing

• The Go-to-Market Guide

• What Is a Chatbot? The Ultimate Guide

• Your Buyer’s Guide to Choosing the Right Chat(bot) Platform

Experience Design

• Experience Design Factors

• UX vs. XD (Users vs. Humans)

Gamification

• 6 Gamification Strategy Tips for Your Business

• The Octalysis Framework for Gamification & Behavioral Design

Personalization

• The CMO's Guide to Personalization

• No-Fear ABM Workbook

• Personalization & Privacy: How Content Can Bridge the Gap

• Personalized Marketing Blueprint

Social Media Marketing

• The Influencer ID Guide: Going beyond Likes & Views to Secure Quality Partnerships

• Social Marketing Guide: 7 Steps to Creating a Winning Strategy

• Worksheet: Creative Testing on Social Media

User Experience, Research, & Testing

• A/B Split & Multivariate Test Duration Calculator

• Agile Testing Methodology: Life Cycle, Techniques, & Strategy

• Beyond Usability Testing: A Chat with Leah Buley

• Creating Engagement to Capture First-Party Data

• Empathy Mapping: A Guide to Getting Inside a User’s Head

• How to Conduct Customer Interviews (Even When You Don’t Have Customers)

• How Users Read on the Web (They Don't)

• Mastering Engagement

• Paper Prototyping: A Cutout Kit

• The Role of UX in Digital Transformation: Why It’s Crucial for Business Success

• Should We All Be End-to-End CX or UX Jacks of All Trades, Generalists, & Unicorns?

• Usability

• User Experience (UX) Design

• UX, CX, Digital Marketing, & Humane Tech: A Fireside Chat with Joshua Randall

• Write Better Qualitative Usability Tasks: Top 10 Mistakes to Avoid

User Retention

• Finding Behaviors That Lead to Retention: A Handy Guide to Behavioral Cohorts

• Mastering User Retention Playbook

Video Marketing

• 6 Video Email Examples You’ll Want to Steal

• 9 Types of Engaging Video Content & How to Use Them (+ Examples)

• The Roadmap to Using Video in Your ABM Strategy

• Scaling Your Video Content: A Guide to Modernizing Operations to Increase ROI

• The Ultimate Guide to Video Marketing

• Video Content Audit Template

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